Paving A New Path & Changing The Broken System
We are driven to build the worlds first and only Global Animal Rescue Fund
Since 2011, Nick Mussolini has been a devout animal rights activist, donor, and by 2014 began doing direct-to-home rescue missions in his local area of Buffalo, NY. This is his life's work, and why he has built companies to support the work that drives him everyday to make the impact he believes he was destined to make for the animals of the world.
When I realized the shelters were all full, and a lack of funding would mean the animals lives would be at risk, I knew I needed to act differently. I had to do the work that wasn't yet being done on a big enough scale. I had to fill in where the county-owned 'shelters' and privately ran rescues couldn't. I had to be the middle man. Physically picking up animals off the streets. Some found with broken jaws and bullet holes. In the middle of the worst parts of town. And then utilizing my own network to find fosters and adopters to avoid relying on shelters. When I started this work, I didn't realize the impact it would have on me, until I rescued Soho. My first 'street rescue', and whom this organization and foundation is named after.
Soho's life was saved because we refused to simply 'hand him off' and let anyone else determine his fate. We refused to let anymore harm come his way. And we refused to give up on him.
And while he only gave me 2 months to get to know him, his spirit will be with me forever. His spirit and his fight that he put up all those years on the streets, just to meet me one day, so I could tell his story, and so his story could be used to build a legacy in his honor. Soho's fight is what gives me my fight to continue this work, and to carry out my mission to build the worlds first Global Animal Rescue Fund, The Soho Foundation
The Soho Project is dedicated to creating a new system that consistently protects and funds the rights and lives for animals all across the world.
We are doing that through launching cause-driven projects and companies. Those companies are not just giving a 'piece' to the organization. That's what everyone else does. And yet we still have this massive problem at scale. These companies have been built to become the funding vehicles to get this job done. A job that should have been accomplished by the rest of the worlds wealth. But it hasn't. So that's why we exist. Because no affluent individual nor any major company with the means to get this done, has ever created a fund large enough to solve this problem for the animals in need. Those in need of space, medical care, and the time and resources to heal them. Those in need of a second chance when the rest of humanity has abandoned them. Those in need of new loving homes. Those in need of urgent medical care when loving families simply don't have the means. And those in need of a loving touch and the time to get to know kind humans before an ignorant human deems them as 'too wild' or 'too aggressive' to be adoptable. We believe in the animals rights to live, to be rehabilitated, and to thrive and peacefully co-exist with the rest of humanity.
"I'm not going to be a bystander when I can rewrite the rules myself. The Soho Project is paving a new path and changing the broken system once and for all." - Nick
A lifeline that has never been there before. Imagine finally being able to pick up the phone, send an urgent message, and receive the funding you desperately need to save your pets life, or to save the life of any animal in need. Imagine a world where shelters are completely reformed. Where there is no 'kill list'. Where there is no such thing as 'humanely euthanizing" due to space, or lack of funds. Imagine not waiting on laws to change in order to save lives. Imagine shelter workers never having to choose between which animal is deemed 'more adoptable'. Imagine breed discrimination being a thing of the past because suddenly ALL animals lives are given the same equal chance to be rescued, re-homed, and rehabilitated. Imagine the worlds poorest countries that desperately try to take care of their animals with what little means they have- finally having a place to turn for help, and never being told no. Imagine a world where bystanders of animal abusers finally have a place to call that will not only intervene, but urgently rescue them in our Soho Ambulances. Imagine a world where every neglected, abused, and unwanted pet can be safely 'surrendered' and not be left in a filthy cage on death-row, or thrown outside to fend for themselves, because our Soho Centers will look like beautiful animal palaces in a cage-free environment where families can enjoy visiting with the animals, bring their own to play with Soho's fur-kids, and where 24-7 vets, behavioral trainers and loving hands are working on our animals to ensure their safety, nourishment, happiness and healing is made number one. Imagine our Soho Centers taking in every single animal from across the globe that have been suffering for far too long in cages, horrific weather conditions, in laboratories, and at the hands of evil. Imagine no one thinking they have to 'put them out of their misery' ever again, because we will always be there. Imagine a new world for the animals.
Imagine our Soho Centers and Soho Foundation.
How It All Started And Where We Are Now
Designed to become another avenue to fund The Soho Project's Global Rescue Fund for every animal in need. Because our cause-driven companies believe in saving lives FIRST and foremost.
Help us fund our vision- Click on the blue button. Check out the apparel. Buy a shirt, buy another, and tell your friends, family, co-workers, and anyone who wears clothing.
Our eternal gratitude, The Soho Fur-kids
Your contribution will enable us to donate on the spot to urgent rescue missions on a global scale. Please support our life-saving work with The Soho Project. We are very grateful for your generosity.
Sometimes all someone needs to tell you is that you can't do something, in order for you to figure out how to do it. In the case of little Soho, when we continuously were told there was no room for him, that he was too sick, too old, too broken, he would be put down, there was no money for him because he would be deemed un-adoptable... that's all it took for the fire to be lit in his rescuers heart. That's all it took for him to figure out a new system of rescue. Never again would he accept hearing that a life was not worth fighting for.
It was November 13, 2014 when that fire was lit. And since that very day, that fire would never be put out. Soho's spirit will live on, he will guide us, he will be a part of every step we take, and he will help us give every single animal the chance to know what love is, just like we did for him.
We love you Soho.
Get updates on our project, our rescue missions, and our companies funding The Soho Foundation.